Owned Channels tracks your brand's own Instagram, TikTok and YouTube accounts every day: what you posted, how it performed, when your audience responds and what they say in the comments. Content Strategy turns standout posts at peer brands into a brief your team can plan from.
Your own accounts measured side by side, with comment sentiment next to every post.
@acme · Instagram
Last 30 days
Followers
48,204
+1,234
Median ER
3.8%
engagement / followers
Followers by day
Posts per week
AI evaluation
Reels posted on weekday evenings get twice the median engagement.
Content Strategy
Standout posts at peer brands turned into decisions and ideas for your next posts.
Weekly brief
Acme
What stood out at peer brands
@nimbus
Reel
3.4× median
@orbit
Carousel
2.6× median
Ideas for next week
MondayReelBehind the scenes: a day in the Acme kitchen
WednesdayCarouselA three-step recipe with a creator
FridayReelAnswering the most asked question in the comments
Sample brand: Acme. All data is fictional.
What it does
Your accounts, side by side
Posts, reach and engagement, follower trend, posting time, format and hashtags for each account, synced every day.
Comments, not just counts
Comment sentiment sits next to each post's numbers, so a high-engagement post that drew complaints does not read as a win.
Measured against your own baseline
A post stands out when it reaches at least twice the account's 90-day median, so 'good' is measured against your own history.
A content brief from what worked
For Instagram, Content Strategy compiles decisions, standout posts at peer brands, sourced trends and ideas into a brief, a monthly report and a calendar.
Questions
Which platforms does social media analytics cover?
Your own Instagram, TikTok and YouTube accounts. Competitors' Instagram accounts can be followed alongside yours.
Does Commently publish or schedule posts?
No. Commently measures your channels and helps plan your content; publishing stays in the tools you already use.
How often is the data refreshed?
Accounts sync every day, and a recap of your channels arrives by email every Friday.
Access is granted in small batches. We set Commently up for your brands, competitors and category, and a free pilot lets your team judge it on its own data.
Social media analytics, next to the conversation.
Owned Channels tracks your brand's own Instagram, TikTok and YouTube accounts every day: what you posted, how it performed, when your audience responds and what they say in the comments. Content Strategy turns standout posts at peer brands into a brief your team can plan from.
Owned Channels
Your own accounts measured side by side, with comment sentiment next to every post.
Reels posted on weekday evenings get twice the median engagement.
Content Strategy
Standout posts at peer brands turned into decisions and ideas for your next posts.
What stood out at peer brands
Ideas for next week
Sample brand: Acme. All data is fictional.
Your accounts, side by side
Posts, reach and engagement, follower trend, posting time, format and hashtags for each account, synced every day.
Comments, not just counts
Comment sentiment sits next to each post's numbers, so a high-engagement post that drew complaints does not read as a win.
Measured against your own baseline
A post stands out when it reaches at least twice the account's 90-day median, so 'good' is measured against your own history.
A content brief from what worked
For Instagram, Content Strategy compiles decisions, standout posts at peer brands, sourced trends and ideas into a brief, a monthly report and a calendar.
See it on your own brand.
Access is granted in small batches. We set Commently up for your brands, competitors and category, and a free pilot lets your team judge it on its own data.