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The Hootsuite alternative when listening is the job.

Hootsuite is a publishing suite, relaunched in 2026 as "Social OS"; its advanced listening, Lumen by Talkwalker, sits in Enterprise. Commently puts listening, comments and creators at the centre of the product.

At a glance
Core jobPublishing, inbox, advocacyListening, comment analysis, influencer decisions
Instagram listeningEnterprise only (Lumen by Talkwalker)Part of the listening sources, with TikTok
Inside YouTube videosLogo detection in video; speech-to-text for podcastsWhat is said in YouTube videos, to the second
Sentiment"AI-powered sentiment" on the textScored for your brand
Forecasts90-day forecasts; accuracy not publishedGraded when they expire, hit rate on record
Pricing$99–$399 per user per month; advanced listening is Enterprise, customNot published; free pilot
What Commently does differently
  • Instagram and TikTok are part of the listening sources from the start.
  • What is said in YouTube videos is searchable, down to the second.
  • Forecasts are graded against what happened, so you know how far to trust them.
  • Creators are judged on three engagement rates and on their audience's comments.

Where Hootsuite still fits

For publishing across many accounts, or very broad source coverage (150M sources and 187 languages through Lumen), Hootsuite is a strong suite.

What reviewers say

On G2, reviewers most often raise high pricing, and that more features now sit on higher tiers.

Choose Hootsuite if

You publish across many accounts and need the broadest possible source coverage.

Choose Commently if

Listening is the job and you want Instagram, TikTok, comments, creators and spoken YouTube mentions in one place.

Questions
Is Talkwalker part of Hootsuite?
Yes. Hootsuite announced the acquisition in April 2024; Talkwalker is now sold as Lumen by Talkwalker, inside Hootsuite and on its own.
Does Hootsuite include Instagram listening?
According to Hootsuite's plans page, advanced listening powered by Lumen, which adds Instagram, is part of Enterprise.

Sources

Facts about Hootsuite come only from its own public pages and public review sites.

Last checked: November 2, 2026. Product details change; check each vendor's site before you decide.

See it on your own brand.

Access is granted in small batches. We set Commently up for your brands, competitors and category, and a free pilot lets your team judge it on its own data.

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