Foresight & Reporting

Briefings and forecasts your leadership can check.

Executive Briefing turns the signals around your brand into a sourced report for leadership. Foresight Center makes predictions with a horizon and a probability, then grades each one when it expires. The Communication Impact Simulator shows how conversation and sales moved together.

In the product

Executive Briefing

A sourced executive briefing for the date range you choose.

Bulletin
Acme
1,240 tweets86 news312 authors
  1. 01Delivery complaints on X rose for the third week in a row.
  2. 02A creator's recipe video on TikTok sharply lifted positive mentions.
  3. 03Nimbus launched a rival product and led the week's news coverage.
Show sources (24)

Foresight Center

Forecasts with a horizon and a probability, graded when they expire.

Accuracy scorecard
Acme
Hit Rate
72%
Verified
18
Refuted
7
18 correct / 25 evaluated
Active Predictions
OpportunityThis month

Recipe content with creators will keep lifting Acme's positive mentions.

Confidence 68%

Communication Impact Simulator

How conversation and sales moved together, with an honest interval.

Your history
Acme · Weekly

How conversation and sales moved together

SalesNegative conversation
Estimated sales impact
Assumption
+2.4%
Negative conversation
Now 16%Target 12%

An association, not a cause.

Sample brand: Acme. All data is fictional.

What it does

A sourced executive briefing

Pick a date range and get an executive summary and a leadership radar built from X, news, Instagram and TikTok, with the sources behind each line and a PDF to share.

Forecasts that get graded

Predictions over 7, 30 and 90 days, each with a probability. When one expires, it is checked against the raw records, and the hit rate stays on record.

Confidence that is measured

Four AI personas vote on each forecast's probability, and accuracy is tracked with a Brier score, so confidence is measured rather than asserted.

Conversation and sales, honestly

Paste your sales history and see how conversation moved alongside it. The simulator needs enough history, says 'associated', never 'caused', and shows no number when the fit is weak.

Questions
What is brand health tracking?
Brand health tracking follows how people perceive a brand over time: volume, sentiment and share of the conversation. Commently tracks these signals and summarises them for leadership in the executive briefing.
How are forecasts checked?
Each forecast has a horizon. When it expires, Commently compares it with what actually happened in the collected records and marks it verified or refuted.
Does the impact simulator prove that conversation drives sales?
No. It shows association, not cause, and it only shows a result when there is enough sales history and the statistical fit is strong enough.
Related

See it on your own brand.

Access is granted in small batches. We set Commently up for your brands, competitors and category, and a free pilot lets your team judge it on its own data.