An influencer marketing platform built on evidence.
Commently keeps every creator you work with in one CRM: followers, engagement rate, follower quality, recent posts, what their audience says in the comments and your collaboration history. Compare creators, estimate ROI before you spend and measure the campaign after.
One record per creator: followers, ER, follower quality, recent posts and collaborations.
The Roster
Acme
Grade · AFollower quality · Good (80+)
Creator
Followers
ER
Collaborations
@maya.inthekitchen
Instagram
128K
4.6%
3
@lena.journal
Instagram
46K
6.4%
2
@leo.runs
TikTok
22K
7.8%
2
@morning.ritual
Instagram
15.5K
5.3%
1
AI Profile Summary
@maya.inthekitchen
Food Reels drive most of the engagement; sponsored posts stay a small share and comments lean positive.
Follower Quality
86/100
Commently estimate
Creator Compare
Up to four creators from the same platform, side by side.
Creator comparison
Instagram
@maya.inthekitchen
128K followers
@lena.journal
46K followers
Median ER
3.9%
5.6%best
Views per post
42Kbest
18.5K
Comment sentiment
72% posbest
6% neg
64% pos
9% neg
ROI Simulator
Estimated reach, engagement, conversions and revenue before you commit budget.
Live Results
4 influencers
Assumptions
Total budget
$12,000
Conversion rate %
1.8
Total Reach
412,000
Estimated Conversions
738
Estimated Revenue
$28,044
$22,435 — $33,653
ROI
133.7%
Net: $16,044
Scenario range ±20%
Campaign Intelligence
Spend, ER, CPE, Viral Multiplier and Revenue ROI for each campaign, with a health score.
Campaign
Autumn launch
Campaign ER
3.4%
CPE
$0.21
Views
1.2M
Campaign Health Score
78Healthy
Campaign ER is goodConfidence: Medium
Engagement Trend
Sample brand: Acme. All data is fictional.
What it does
Creator CRM
One record per creator across Instagram, TikTok, YouTube and X, with collaborations, shortlists and the comments under their posts.
Engagement rate three ways
Classic, organic (without sponsored posts) and median ER, with sponsored-post detection, so one viral post does not decide your budget.
ROI before you spend
The ROI simulator estimates reach, engagement, CPM, CPE, conversions and revenue for Instagram, TikTok and YouTube creators. It is an estimate with a sensitivity band, not a promise.
Campaign results after
Campaign Intelligence brings spend, ER, CPE, CPM, Viral Multiplier and Revenue ROI together, with a health score and up to four campaigns compared side by side.
Questions
What is an influencer CRM?
An influencer CRM is a shared record of the creators a brand works with: their audience, performance, collaborations and history with the brand. Commently's Creator CRM adds what their audience says in the comments.
How does Commently measure engagement rate?
Three ways: classic ER, organic ER without sponsored posts, and median ER across recent posts. Comparing them shows whether a creator's engagement is steady or carried by a single post.
Is the ROI simulator a guarantee?
No. It is an estimate based on the creator's own numbers and the assumptions you set, shown with a ±20% sensitivity band so you can see how much the result moves.
Access is granted in small batches. We set Commently up for your brands, competitors and category, and a free pilot lets your team judge it on its own data.
An influencer marketing platform built on evidence.
Commently keeps every creator you work with in one CRM: followers, engagement rate, follower quality, recent posts, what their audience says in the comments and your collaboration history. Compare creators, estimate ROI before you spend and measure the campaign after.
Creator CRM
One record per creator: followers, ER, follower quality, recent posts and collaborations.
Food Reels drive most of the engagement; sponsored posts stay a small share and comments lean positive.
Creator Compare
Up to four creators from the same platform, side by side.
ROI Simulator
Estimated reach, engagement, conversions and revenue before you commit budget.
Campaign Intelligence
Spend, ER, CPE, Viral Multiplier and Revenue ROI for each campaign, with a health score.
Sample brand: Acme. All data is fictional.
Creator CRM
One record per creator across Instagram, TikTok, YouTube and X, with collaborations, shortlists and the comments under their posts.
Engagement rate three ways
Classic, organic (without sponsored posts) and median ER, with sponsored-post detection, so one viral post does not decide your budget.
ROI before you spend
The ROI simulator estimates reach, engagement, CPM, CPE, conversions and revenue for Instagram, TikTok and YouTube creators. It is an estimate with a sensitivity band, not a promise.
Campaign results after
Campaign Intelligence brings spend, ER, CPE, CPM, Viral Multiplier and Revenue ROI together, with a health score and up to four campaigns compared side by side.
Guide: Influencer marketing ROI
Compare Commently with: Commently vs Brandwatch · Commently vs Meltwater
Engagement rate calculator
See it on your own brand.
Access is granted in small batches. We set Commently up for your brands, competitors and category, and a free pilot lets your team judge it on its own data.