Listening
Foresight & Reporting
Influencer Management
Social Media
Practical guides for in-house brand teams: social listening, sentiment, share of voice and influencer ROI.
A practical guide for in-house brand, social and influencer teams: what social listening should tell you, the mistakes that make the numbers wrong, and how five tools compare.
Most sentiment tools tell you whether a sentence sounds happy. A brand needs to know whether it is good or bad news. How to measure the second, and how to read the numbers.
Share of voice is your portion of the conversation in your market. The formula is simple; the hard part is counting fairly.
Influencer ROI is decided twice: when you choose creators, and when you measure the campaign. The metrics for each stage, with formulas and worked examples.
Insights
Practical guides for in-house brand teams: social listening, sentiment, share of voice and influencer ROI.
Social listening for brands
A practical guide for in-house brand, social and influencer teams: what social listening should tell you, the mistakes that make the numbers wrong, and how five tools compare.
Sentiment analysis for brands
Most sentiment tools tell you whether a sentence sounds happy. A brand needs to know whether it is good or bad news. How to measure the second, and how to read the numbers.
How to measure share of voice
Share of voice is your portion of the conversation in your market. The formula is simple; the hard part is counting fairly.
Influencer marketing ROI
Influencer ROI is decided twice: when you choose creators, and when you measure the campaign. The metrics for each stage, with formulas and worked examples.