The Brandwatch alternative built for in-house brand teams.
Brandwatch is built for researchers who query a vast social archive. Commently is built for the brand team that needs answers on Monday morning: what people say about you, your rivals and your creators, classified, sourced and on one dataset.
Research and insights teams at enterprises and agencies
In-house brand, social and influencer teams
What it reads
A broad social, news and broadcast archive
Every comment under your and your creators' posts, plus mentions across news, X, Instagram, TikTok and YouTube
Inside YouTube videos
"Videos and comments" from the past 12 months
What is said in the video, opened at the second your brand is named
Sentiment
Classifies the text
Scored for your brand: good or bad for you, not the tone of the words
Engagement rate
A single engagement-rate filter
Classic, organic and median ER, plus ROI before you spend
Forecasts
Not published
Probability-based, graded when they expire
Getting started
Custom plans after a demo
Set up for your category in a day, then a free pilot
What Commently does differently
Spoken mentions inside YouTube videos, found from captions and opened at the right second.
Sentiment scored for your brand: a sarcastic complaint is negative, praise aimed at a rival is not yours.
Creators judged on classic, organic and median ER and on what their audience says in the comments.
Forecasts with a probability that are graded when they expire, with the hit rate on record.
Where Brandwatch still fits
If you need an archive back to 2008, broadcast and Asia-Pacific networks, or custom research classifiers, Brandwatch covers ground Commently does not.
What reviewers say
On G2, reviewers most often raise cost, and some say the platform is not always intuitive.
Choose Brandwatch if
You need a multi-year archive, broadcast and Asia-Pacific coverage, or custom research classifiers.
Choose Commently if
Your team needs to know what people say about your brand, your rivals and your creators, on one dataset, set up for your category in a day.
Questions
Is Commently a Brandwatch alternative?
Yes, for in-house brand teams that need listening, comment analysis and influencer decisions on one dataset rather than a research archive.
How much does Brandwatch cost?
Brandwatch does not publish prices; it offers custom plans after a demo. Commently does not publish prices either, and every brand starts with a free pilot.
Sources
Facts about Brandwatch come only from its own public pages and public review sites.
Last checked: November 2, 2026. Product details change; check each vendor's site before you decide.
See it on your own brand.
Access is granted in small batches. We set Commently up for your brands, competitors and category, and a free pilot lets your team judge it on its own data.
The Brandwatch alternative built for in-house brand teams.
Brandwatch is built for researchers who query a vast social archive. Commently is built for the brand team that needs answers on Monday morning: what people say about you, your rivals and your creators, classified, sourced and on one dataset.
Where Brandwatch still fits
If you need an archive back to 2008, broadcast and Asia-Pacific networks, or custom research classifiers, Brandwatch covers ground Commently does not.
What reviewers say
On G2, reviewers most often raise cost, and some say the platform is not always intuitive.
Choose Brandwatch if
You need a multi-year archive, broadcast and Asia-Pacific coverage, or custom research classifiers.
Choose Commently if
Your team needs to know what people say about your brand, your rivals and your creators, on one dataset, set up for your category in a day.
Sources
Facts about Brandwatch come only from its own public pages and public review sites.
Last checked: November 2, 2026. Product details change; check each vendor's site before you decide.
See it on your own brand.
Access is granted in small batches. We set Commently up for your brands, competitors and category, and a free pilot lets your team judge it on its own data.
Request access